ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Embrace technology. Promote collaborative projects.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

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NXUnite

FEBRUARY 8, 2024

In this blog post, we’ll provide an overview of why we’re moving to this new platform, how to sign up, and what exciting features await you. Exclusive discounts with industry vendors to support your nonprofit’s mission. Engaging discussions through polls and discussion boards.

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

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WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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Nimble AMS

FEBRUARY 6, 2023

Read our blog for more tips. Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Providing incentives like discount fees is a great way to say thank you to your event volunteers and ambassadors.

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. Dues Discount price testing Test marketing'

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Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

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Association Analytics

FEBRUARY 14, 2023

We had to validate registration member rates against current memberships to ensure members were receiving the appropriate discount or group rate. We spent hours manually creating attendee lists to import into various sources. And the examples go on and on. Three employees, countless hours.

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

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Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Read more about this concept and how to assess the true value of your products in this blog.

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Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Outside of discounted conference fees and priority communications about scholarships and leadership programs, there is no extra incentive to maintain membership.” “The Membership value.

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EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Acquiring new members comes with upfront costs, especially those tied to marketing. Market like a pro.

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Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets. Today, they serve over 2,500 clients.

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Association Analytics

DECEMBER 15, 2022

Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves. This data can also help your sales team narrow which target market segments make the best long-term members. Ultimately, member retention is more than just a number.

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Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Write a blog post (or two!). Share the on-demand version of your webinar.

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Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

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Membership Marketing

FEBRUARY 22, 2023

The MGI Membership Marketing Benchmarking Report highlights year after year the importance of a defined engagement program supporting a more favorable outcome in member retention. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

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Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. I enjoy meeting and getting feedback from those who read this blog.

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Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Ask your customers to write blogs, take photos, and answer questions from your prospects and other customers online. Guest blog posts.

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Nexus Marketing

NOVEMBER 3, 2023

A publishing partnership with Nexus Marketing is a great way to boost the overall SEO health of your website and save a ton of time along the way. When you write new content for your blog, take a look at the technical elements included in the drafts you receive from Nexus Marketing. We have a few tips. Join an NXUnite panel.

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Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?”

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Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

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Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. Labels: Marketing Planning. Membership Marketing Benchmarking Report. Speaking Engagements.

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Membersuite

AUGUST 5, 2022

Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Your membership model must offer the flexibility needed to attract, engage, and retain professionals in your market—and your AMS must be able to manage a complex membership structure with various tiers and dues pricing.

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Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report.

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Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

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Membership Marketing

APRIL 23, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., Publications.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Review the numbers: Website and blog analytics.

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